Christian Nentwich, Duco – Selling Change to Giants from John Lothian News on Vimeo.

“Many technology companies never make it over the first hurdle. They get so fixated on their technological achievement that they never find a business problem to solve.”

The financial marketplace is in the midst of a technology-led revolution, as innovation and digital advances replace slow and inefficient systems and procedures with newer, faster, simpler and often more scalable ones. Christian Nentwich, founder of tech startup Duco, is a member of this new breed of market disruptors. But as he has learned, there are many, many facets that must come together between an idea, its implementation and, more importantly, monetization of that idea. He shares the lessons he learned along the way, many of which were learned “the hard way.”

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