On August 17, 2014, Doug Ashburn, vice president and editor-at-large at John Lothian News, accepted the ALS Ice Bucket Challenge issued by his son Colin. He dedicated the challenge to friend and industry veteran David Setters who has been battling ALS (or Motor Neurone Disease as it is known in the U.K.).

Ashburn challenged colleagues Jim Kharouf and John Lothian, who proceeded to challenge the readership of the John Lothian Newsletter and the entire derivatives sector.

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