Paula DiPerna’s Inherent Contradiction and Paradox Book: Pricing the Priceless

An interview with paula d'emma.
John Lothian

John Lothian

Executive Chairman and CEO

Author Paula DiPerna has been in the room where it happened with such luminaries as Jacques-Yves Cousteau, Richard Sandor and George W. Bush. She was inspired by Sandor to try to do something to deal with climate change after hearing him at an event after the Rio Summit.

As the president of the Joyce Foundation in Chicago, she helped Sandor start the Chicago Climate Exchange and served on the CCX board and as president of CCX – International.

DiPerna joined the Cousteau Society after being gifted a membership and answering an advertisement in the society newsletter for a writing job helping Cousteau with a book that he had a contract to write, “The Cousteau Almanac.”

DiPerna was offered the one writing job available and she ended up working for Cousteau for the next 20 years. That led to her appearing at the Rio Summit, connecting with Sandor and ultimately writing her latest book, “Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets.”

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