“Your first impressions matter quite a bit, and perception is reality.”
When Boris Ilyevsky joined the fledgling International Securities Exchange back in 1999, he had no idea what it would entail. He quickly learned that starting out at a startup meant wearing a number of hats – customer service, business development, technology and more. Sixteen years later, he is still with ISE, and in many ways the exchange still embraces the startup mentality. In this MarketsWiki Education talk, he takes us through the ins and outs of a startup and the Golden Rule of customer service. He also reminds us that, unless one is working at Pizza Hut, one should never answer the customer service line with the greeting “Pizza Hut.”
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