MWE SHORT: Brian Cassin – Rebranding in Three Easy Steps

In this video from MarketsWiki Education’s World of Opportunity event in New York, Brian Cassin, head of product and strategy with Vela Trading Technologies, breaks down the three steps in rebranding a company. Cassin uses Vela as the case study when going through the importance of rebranding as it is the result of the Wombat and SR Labs tie up. Cassin says timing is everything, but having a clear message for customers is equally as important. The most critical thing to remember is how to make sure your corporate brand can intertwine with your personal brand.



Other MarketsWiki Education Series’


MWE SHORT: Ben Van Vliet – The Nature of Competition

MWE SHORT: Ben Van Vliet – The Nature of Competition

“You can’t tell Derrick Rose or LeBron James he’s not allowed to fake out an opponent.”

Ben Van Vliet, Assistant Professor and Associate Director at the Illinois Institute of Technology, discusses the nature of competition in the financial industry and the impact of deception in the markets.