“Your product or service is how you make your money, your brand is how you’ll be remembered.”
In this video from MarketsWiki Education’s World of Opportunity event in Chicago, David Kelbaugh, CEO of Tacklebox, breaks down the benefits of successful branding. Kelbaugh says his job is to make sure you get remembered for the right reasons, by the right people. The goal isn’t to impact people and tell them to buy what you’re selling, but to influence them to advocate for you. People don’t buy what you do, they buy why you do it.