MWE SHORT: David Kelbaugh – How to Build a Successful Brand

“Your product or service is how you make your money, your brand is how you’ll be remembered.”

In this video from MarketsWiki Education’s World of Opportunity event in Chicago, David Kelbaugh, CEO of Tacklebox, breaks down the benefits of successful branding. Kelbaugh says his job is to make sure you get remembered for the right reasons, by the right people. The goal isn’t to impact people and tell them to buy what you’re selling, but to influence them to advocate for you. People don’t buy what you do, they buy why you do it.

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MWE SHORT: Ben Van Vliet – The Nature of Competition

MWE SHORT: Ben Van Vliet – The Nature of Competition

“You can’t tell Derrick Rose or LeBron James he’s not allowed to fake out an opponent.”

Ben Van Vliet, Assistant Professor and Associate Director at the Illinois Institute of Technology, discusses the nature of competition in the financial industry and the impact of deception in the markets.