Warning: trim() expects at least 1 parameter, 0 given in /home/customer/www/johnlothiannews.com/public_html/wp-content/themes/Divi/includes/builder/functions.php on line 12307
MWE SHORT: David Kelbaugh - How to Build a Successful Brand | John Lothian News

MWE SHORT: David Kelbaugh – How to Build a Successful Brand

“Your product or service is how you make your money, your brand is how you’ll be remembered.”

In this video from MarketsWiki Education’s World of Opportunity event in Chicago, David Kelbaugh, CEO of Tacklebox, breaks down the benefits of successful branding. Kelbaugh says his job is to make sure you get remembered for the right reasons, by the right people. The goal isn’t to impact people and tell them to buy what you’re selling, but to influence them to advocate for you. People don’t buy what you do, they buy why you do it.

FULL VIDEO

Sponsors

Other MarketsWiki Education Series’

Other MWE SHORTS

MWE SHORT: Paul Georgy – Your Future Starts with You

MWE SHORT: Paul Georgy – Your Future Starts with You

“We were gung-ho we were going to be commodity brokers. When one of the speakers walked into the room he said within one year, half of you are no longer going to be in business. Within two years, there will only be five of you left in business. And within five years, there’s only going to be one of you left in the business. I’m the survivor and pretty happy about it.”

Pin It on Pinterest

Share This Story