“You can’t be an entrepreneur until you get that big idea. And that idea needs to be so big it feels like a curse as much as a blessing in the sense that you know you have to go do it.”
In this video from MarketsWiki Education’s World of Opportunity event in Chicago, Julie Lerner, CEO of PanXchange, discusses the convergence of global markets and being a successful entrepreneur. Lerner maintains that not only do you need passion, you need a specific niche. She realized she found hers when she learned how to embed options into cash contracts while working for Cargill trading Latin American sugar. Lerner’s passion is commodities, but her niche is business development. Any entrepreneur trying to develop a business must have the network and reputation to give the endeavor legs. A great idea is useless in a vacuum.
