Kevin “Lex” Luthringshausen is the senior vice president for business development at Tradier, an options-centric brokerage firm. Earlier in his career he was a floor trader, which is where he acquired the nickname “Lex,” which was the three letter acronym he chose to use for his trading badge on the floor of the Cboe.
JLN talked to the veteran trader, broker and options specialist at the 2022 Options Conference in San Antonio, Texas as part of the JLN OIC Industry Leader video series.
JLN asked Lex – a name even his wife calls him by today, he told us – what is the customer demand for crypto trading. His answer was “gigantic.” That should probably be written GIGANTIC.
This summer Tradier will release its crypto offering, which will include an integrated approach between its regular trading account and its crypto account, so customer funds can flow between the two accounts freely. Lex said there was no wallet involved, though.
Tradier has an advanced clientele of customers, Lex said, and its TradeHawk platform is very popular with them. We asked if TradeHawk is behind the firm’s volume growth.
JLN also asked Lex what today’s traders are looking for in electronic trading tools. He said many day traders want tools that will manage the trade for them so they can do their day jobs.
Lex talked about the international demand that Tradier is experiencing, which is coming from the EU, Mexico and India, for example.
Lastly, we asked about the impact of the high volatility we have seen from the pandemic era on clients.