Women in Derivatives Rebrands as Women in Financial Markets: A Pivot Towards a More Inclusive Future

Marisol Collazo, Cassandra Seier
John Lothian

John Lothian

Executive Chairman and CEO

Women in Derivatives has unveiled its rebranding as Women in Financial Markets (WIFM). John Lothian News reached out to Marisol Collazo, WIFM board chair, and Cassandra Seier, the organization’s president & CEO, for insights into the rebrand and other developments within the organization.

Collazo emphasized that the organization’s influence wasn’t limited to derivatives. “Our careers move and we wanted to move with our members in terms of a rebranding name that better reflects a more inclusive, more equitable environment for women,” said Collazo.

The essence of WIFM, according to Collazo, remains connecting, elevating and advancing women in their careers. Seier said the feedback on the rebrand has been predominantly affirmative. While derivatives will continue to feature prominently in their content, there will be an emphasis on present-day topics, with Seier pinpointing capital markets and technology as significant areas of interest.

Highlighting the diverse roles women in the organization occupy, Seier proudly acknowledged the vast experience among WIFM’s 6,000 global members, whose average industry experience is a decade.

During the pandemic, WIFM broadened its horizons by launching ‘Wolfpacks’ to foster connections and bolster women in various domains, including fintech, machine learning, and regulatory updates, as shared by Seier.

Furthermore, WIFM has prioritized leadership growth, grouping its “Cohorts” program into three distinct categories: “Emergs” (0-7 years of experience), rising stars (7-15 years), and trailblazers (15 years and above).

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